A Universal Vegetarian Symbol |
To Member Societies of the EVUEuropean 'V'-LabelIt is an excellent way to profile European vegetarianism as propagated by the European Vegetarian Union. This duly registered 'V'-label will enable the vegetarian societies to position themselves as consumer organisations and act as an interlocutor for manufacturers, producers and catering services. You may sell the use of this 'V'-label to firms and companies that produce vegetarian products, mainly food, but also to restaurants, hotels and guest houses, that serve vegetarian meals. The 'V'-label is intended primarily to help the vegetarian consumer to find the adequate products in ordinary shops and supermarkets as well as in health food stores. With this label you can offer several advantages to the growing group of vegetarian consumers in your country: They do not have to study the list of ingredients in the shop (saves time), an independent body (EVU) guarantees the quality, and especially products which vegetarians often are in doubt of, are marked clearly by the specific European 'V'-symbol and the text "Approved by the European Vegetarian Union". Obviously the 'V'-label may be granted to specialised producers of vegan products, too, which then carry the additional word 'vegan'. From the Marketing Department of the EVU you can order promotional material for your own use and to pass on to your partners. There is no copyright for societies to use the registered Vegetarian Symbol and it may be freely reproduced by printing, photography, painted sign, rubber stamp etc. For commercial use in the above indicated countries there has to be a previous agreement with the EVU. If your society is interested to know the conditions for the use of the 'V'-label for marketing purposes, please contact: Renato Pichler P.O. Box CH-9466 Sennwald Switzerland Tel: +41 (0)81 757 15 86 Fax: +41 (0)81 757 28 19 e-mail: label@vegetarismus.ch
|